OVERVIEW
LG Electronics Inc. is a South Korean multinational electronics company headquartered in Yeouido-dong, Seoul, South Korea.
My agency was approached to lead the client’s B2C and B2B web redesign project. As a member of the UI team, I was responsible for improving the visual direction, and assisting with creating the new UI and development of the design system.
BUSINESS CHALLENGES
- E-commerce website only for web.
- Low mobile traffic and visitor segmentation.
- Slowed website traffic due to the number of offered products and a lack of search complexity.
- Retention and conversion rates showed decreased customer loyalty among new customers.
DESIGN PROCESS
- User Interviews
- Site Maps & Wireframes
- Visual Research & Design
- Design System Documentation
- Presentation & Client Handoff
INTERVIEW FINDINGS
Info Overload:
"Finding the right thing takes a lot of time, you can't just read about one product and purchase it." - Diana
Decision Making:
"Comparing products on my phone is very tedious, and makes it harder to make a decision and buy something." - Elliot
Lack of Trust:
"I don't trust the brand and product when the reviews are general and opinionated." -Vladimir
